Get direct answers to questions from real life exhibitors (re: pre-show marketing, sales leads, ROI, sponsorships, etc) every other week... Robyn is an award-winning trade show trainer/consultant with an Aerospace Engineering degree and a book in progress, working with the SHOT Show, IMTS, CONEXPO-CON/AGG and other major trade shows to empower their exhibitors.
EiRS #1 | Does SWAG really generate quality leads (or do they just want a stress ball)?
ISSUE #1 "Does SWAG really generate quality leads (or do they just want a stress ball)?" For the past several years, I’ve been facilitating a workshop at ExhibitorLive and Exhibitor FastTrak/Exhibitor Education Week called “10 Strategies to Generate More Top Quality Booth Traffic.” This question was submitted by one of the participants in that session, just as we were preparing to cover strategy #5: attractions (which includes the strategic use of SWAG to generate more top quality booth...
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