Get direct answers to questions from real life exhibitors (re: pre-show marketing, sales leads, ROI, sponsorships, etc) every other week... Robyn is an award-winning trade show trainer/consultant with an Aerospace Engineering degree and a book in progress, working with the SHOT Show, IMTS, CONEXPO-CON/AGG and other major trade shows to empower their exhibitors.
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EiRS #2 | How can we engage with prospects when our sales team is too busy to follow up?
Published 6 months ago • 5 min read
ISSUE #2 "How can we engage with prospects when our sales team is too busy to follow up?" Being asked to do more with less – like implementing a more thorough follow up plan after your trade show, with less staff support – is a common challenge for all types of exhibitors… So, the good news is, if you’re struggling with this too, you aren’t alone. The bad news is that, if you're like the exhibitor who submitted this question, our typical approach to this type of challenge (simply swapping one...
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