ISSUE 3 Do we have to rent lead retrieval through the show (or can you recommend an alternative)? For many exhibitors, generating quality leads is one of the top reasons they participate in trade shows. For new or small companies, trade shows are a great equalizer in that way – big/established booths are right next to small/new booths and, as a result, it’s the same professionals who are walking past each one, so you will each have a similar opportunity to engage with them… but, if you aren’t...