Get direct answers to questions from real life exhibitors (re: pre-show marketing, sales leads, ROI, sponsorships, etc) every other week... Robyn is an award-winning trade show trainer/consultant with an Aerospace Engineering degree and a book in progress, working with the SHOT Show, IMTS, CONEXPO-CON/AGG and other major trade shows to empower their exhibitors.
EiRS #4 | What (specifically) should I do during the exhibiting prep “coffee dates” you recommend?
ISSUE 4 What (specifically) should I do during the exhibiting prep “coffee dates” you recommend? This question comes from one of the participants in our Trade Show Summer School program, where we’re empowering new exhibitors to exhibit strategically (and confidently!) this summer. Just in case you aren't in that program and haven't heard me recommend "coffee dates" before, here's a little bit of background information on the concept first... What is a "coffee date"? In one of our early TSSS...
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