ISSUE 5 What’s something exhibitors don’t think to do until it’s too late? With the growing popularity of generative AI tools, like ChatGPT and Gemini, it was no surprise when a new exhibitor came to a recent consulting session with a list of questions they had “generated” in preparation… but, it was a first for me. In full transparency, I was both impressed and a little disappointed by their list. Impressed because it’s smart to want to be prepared to maximize our limited time together and...