ISSUE 6 My show will let me send one “e-blast” before the show. When’s the best time? One of the biggest challenges new exhibitors have with pre-show marketing is finding/connecting with their audience segment… To help with this, some shows will offer exhibitors a chance to communicate with registered attendees in advance via e-blast (an email sent, on behalf of the exhibitor, via the show’s registration provider to confirmed attendees who have opted-in to receive those messages)… usually,...