ISSUE 7 “How can I tell if the email/ phone call I got is a scam?” We’ve talked about avoiding scams in this newsletter already, but because I’ve been getting more questions about them lately, I think this topic deserves a deeper dive. For example, in a session I facilitated for a major trade show, an exhibitor asked if I’d recommend that his company advertise in a particular industry publication. As it turns out, that publication is not affiliated with their show or industry; it is a scam. I...